Today, I want to talk about a very important topic that can lead new Digital Marketers and Online Business owners into confusion. When we work on our business, at the beginning we intend to go the easy way or we can get abused by so-called gurus in the industry because we haven’t mastered the game yet, so we look lost in the business, and those who don’t have a big budget can get discouraged and abandoned the journey and even their dreams without even starting.
So, I am going to help you understand why you should use one traffic source to generate Leads and take the right people to your business while you’re mastering the game at the same time because getting other people to make decisions and to take action is a very important skill to learn and master as a Global Marketer.
Driving Traffic and generating great Quality Leads.
You can conceive great and well-thought advertising campaigns. You can have a wonderful product and service of great quality for your prospective buyers, or even a business opportunity that can change people’s lives, but you will never make a profit until you learn how you can take it in front of the right people and vice versa.
By the way, you will learn to do both simultaneously: Drawing traffic to your offer or business and building your list of prospects you can send offers to, at the same time.
The fact that you broadcast your message doesn’t mean that you are going to find takers for it nor will you find them easily with great Ads. You should also be ready to fail the first, second, and even the third time.
You know, splashy image Ads you use just like Apple and Coca-Cola’s put on Billboards, Radio, and TV screens are not only highly expensive, but they exist only, for the most part, to remind the population of their existence. But, you will really want to know how to take the right people straight to your offer and get them in front of it so they can make the decision to buy it right away.
To do that effectively, you have to know who your ideal prospects are and exactly, where they gather so you can attract them to your offer and business opportunity. That’s exactly what this article is going to talk about.
Building your email list
Very often people ask this question: Is there a faster and cheaper way to build an email list?
I can only tell you that there is no faster or cheaper way to build an email list, but I think you can use several strategies and tests immediately to start. In the digital marketing world, a strategic marketing plan is very important. And the question I can encourage you to ask is this: What is an email list then? Do you know what it is?
Let’s say that an email list is simply a list of contacts or prospects with details from people you can market to, more specifically it is a kind of Database of email addresses of contacts you can promote to.
Now, that you know what an email list is, let’s see what you need to start building yours.
The very first thing you will need to start building your email list is a lead capture page, a squeeze page, or an Opt-in page. Be calm, they all mean the same thing.
The second thing you will need is an email autoresponder service because all of the email addresses you will collect need to go into a database, and you will have to be able to send emails to them only with a simple click using your mouse or your laptop.
There are many autoresponder service companies out there like:
AWeber.com – Clickfunnel – Getresponse – MailChimp – WordPress – and more, so it can be different for each and every Marketer you will ask about. I can only advise you to go slowly and just keep it as simple as you can when you first start. You can find the cheapest one of them, the one that is cost-effective and good for storing all of your addresses and sending emails on a monthly basis or a daily basis without emptying your pockets even on the lowest budget ever.
Now, all that sounds good, as a matter of fact, it sounds great, but the question you can ask yourself now is: How then will you take Leads to your Capture page so that you can start building your email list?
Please, follow me carefully here, because I don’t want you to miss it:
- When you sign up for your account, the autoresponder service company will guide you through a step-by-step process on how to create a form and then take that form to your lead capture page, that’s where people will enter their email addresses, and then go to your database.
- When someone goes to your website and puts in their email address, it goes to your autoresponder account so when you log into it you will be able to see all of the email addresses you have and how many people are on your list.
- The next step is to take Leads to your Lead capture page. The reason why you will need to take Leads to your Lead Capture page is that you need people to see your Capture page so that they can enter their email addresses for you to start building your list, remember?
Two things up here:
- You can do it quickly but it is not going to be free or cheap. However, as a Marketer and business owner, your concern should not be the cost, but the return on your investment ( ROI). And do I have to remind you that an investment is not only money but your time, effort, and energy are all investments? So make sure it is worth it.
- Or, you can use a Free Traffic Strategy that is very ineffective and will take a very long time with a very low ROI for the time, effort, and energy you invest in. It all depends on you and you alone.
However, I will always encourage you to choose only ONE paid traffic strategy method to start with and that could be:
- Facebook Pay-per-click ( my favorite one)
- Banner Ad Traffic
- Solo Ad traffic
- Webinars and so on
Now, you can see that it is easy to build an email list as I have just revealed it above. All that you will need is
- A Lead Capture page
- Paid Traffic Ads (FB pay-per-click / Banner Ads / Solo Ads with many other paid traffic sources)
- A good source of Traffic
According to that, what is the best Traffic Source I can use?
What if I tell you when you go out there into the market to find your prospects – Your search must always start with that perspective, that mindset: where do your ideal customers usually gather together, where do they congregate, and how you can get to them? The thing is to know where they are.
Who they are? what do they want to do or be?
Do they want to be Online Entrepreneurs and business owners-Do they want to be free, Or do they want to live their lives on their own terms? do they want to work from the comfort of their own homes? You must know the answer to those questions if you want to get your Squeeze page in front of them.
Where are they meeting? They probably gather on home business and online marketing websites, or on forums that talk about that kind of business and opportunities. So having these ideas in place will help know exactly where and how to advertise your service and opportunity to them.
One last thing I want to say is this: Do some search on Google to find out where. For example, you can google “Internet Marketing” “How to start an online business” or “Working from home” which will bring tens of answers to you.
So the answer is to only know where you can find them in order to get your Lead Capture page right in front of them.
So now, let’s ask is there a Traffic method I can focus on?
According to my experience as an Internet marketing expert, content marketing creator, and publisher, I can tell you for sure with certainty that you really don’t need many traffic sources to get wealthy in the online world.
You can simply choose one traffic source, get very good at it, master it, and make a lot of sales in it. So what is the best traffic source to invest your money in? Which one will likely bring you the most results in sales? Is it Facebook pay-per-click? Is it retargeting? It is direct Mail? Is it Banner Ads or Solo Ads? What it is then?
I cannot tell you because if you target the wrong people when your offer is great that will bring you no result at all. So the problem is not the traffic source, or the Advertising medium or platform but how you target your market and your desired customers.
To finish this here, let me tell you that The right Audience selection and good follow-ups can make the advertising platform work well where other advertisers who don’t know how to make it work fail.
So my dear friend, I really want you to learn those basics and do your homework to make it work for you too. I believe that article pinpoints things that can help you figure it out, friend.
Again, if I can do anything to help you get more information and understanding, please let me know in the comments box or send me an email and I will get back to you as quickly as I can.
Conclusion
Remember, building your email list is the final destination or your goal but, to get there is to figure out how.
You will need a Lead capture page, then learn how you can take leads to your capture page, but first, you must have put your form on your capture page where people will enter their email addresses, and then with the help of the autoresponder service company, those addresses will go into your database so that you can send emails with promotion to them on your choice.
I want to emphasize that: “YOUR EMAIL LIST IS YOUR GOLD MINE, SO TREAT IT THE BEST WAY POSSIBLE.”
I hope that helps you understand the process, but building an email list is one of the easiest things to do in the Digital Marketing world, the only concern is you will have to find the right people to give you their email addresses.
Again, leave your comments, questions, and reviews in the comments box below.
until the next moon – cheers!
Remé.